Blue Courage and Simon Sinek’s Start With Why Partnership

Media Advisory For Immediate Release

Contact: Jocelyn Little

(702) 277-8518

[email protected]



Partnering with Start With Why to Provide Purpose and Mission Enhancement Opportunities for Individuals and Organizations in Public Service

Aurora, Illinois October 20, 2017 – Blue Courage, LLC is proud and excited to announce their partnership with Start With Why, the organization founded by renowned leadership expert and author Simon Sinek.

Blue Courage® is an education and consulting firm dedicated to enhancing the public service professional’s capacity to serve by providing quality, cutting-edge, and relevant educational services on areas critical to organizational effectiveness. Both Blue Courage® and Start With Why are committed to serving those who serve the public, creating a ripple effect that encourages greater community relationships, sense of nobility in our profession, empathy, compassion, respect, resilience, and courage.

Both organizations are dedicated to a world in which the vast majority of people wake up inspired to go to work, feel safe when they are there, and return home fulfilled by the work they do; the Blue Courage® and Start With Why partnership strengthens this commitment, making a larger impact, together.

As explained by Michael Nila, founder and master trainer for Blue Courage®, “Police and public service, like all helping professions, have long suffered from an erosion of purpose and commitment. This loss of commitment to purpose often leads to severe levels of cynicism, apathy and disengagement.  While Blue Courage® is an effective process for reigniting commitment and passion for the nobility of public service, Start With Why has proven to break through the emotional walls that our members build for self-protection, replacing them with a deep sense of contribution and impact on those we serve. To discover our WHY is to discover the best of who we are, our unique contribution to our calling, and the potential impact that living our WHY will have on others and even ourselves!”

Start With Why educates and helps leaders and organizations to discover and live their WHY — their purpose, cause or belief.  All of Blue Courage’s master trainers have been certified in the Start With Why Process to help agencies and public service professionals articulate and bring their WHY to life.

The Why Discovery Process is available for both tribes (teams and organizations) and individuals to discover their WHY, or purpose for doing what they do, and inspires action to integrate their WHY into their day to day activities.  Our WHY spotlights who we are when we are at our natural best.

As Simon Sinek states, “Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your organization exist? WHY do you get out of bed every morning? And WHY should anyone care?” Purpose helps teams and individuals put our talents to work for the right reasons, resulting in a greater sense of fulfillment. It drives passion and engagement to give our best to our noble calling and validates the importance of our efforts.

To learn more about the Why Discovery Process for tribes and individuals, contact Blue Courage® at the above contact information.


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